Aldi has been named the best in-store supermarket in the country in the Which? annual survey, M&S came second, while Waitrose, Lidl and Tesco tied for third place.
The survey is based on three criteria: value for money, store appearance and quality of produce. Harry Rose, Which? magazine editor, said: ‘Many households have felt the pinch during the pandemic and value for money was the most important factor when shopping in-store in our annual supermarket survey, which explains why Aldi came out on top.’ German discounter Aldi received a five-star rating for value for money – the only supermarket to achieve this in the Which? magazine survey.
The customer satisfaction scores were as follows:
- Aldi 73%
- M&S 71%
- Lidl 67%
- Tesco 67%
- Waitrose 67%
- Sainsbury’s 66%
- Morrisons 65%
- Iceland 64%
- Asda 62%
- Co-op 59%
