The former Blackpool Debenhams store is set for a new prestigious lease of life as the large, currently empty, retail space has been acquired by the Frasers Group. This is a Mike Ashley-owned company, which currently owns high street chains House of Fraser, Sports Direct, Evans Cycles, Flannels, Game and Jack Wills among others
Frasers Group say they will refurbish the space over the coming months. In addition, the site will see nciFrasers Group open a Sports Direct store and a new branch of luxury fashion store Flannels. The leading luxury retailer say they will bring a completely new experience to the shopping destination, allowing consumers to enjoy the very best brands in luxury fashion.
James France, Head of Property at Frasers Group, said: ‘The confirmation of Frasers Blackpool marks an exciting time for the Group as we continue to expand our store portfolio across the UK & Europe. The store will bring an aspirational lifestyle proposition to the town a empty building has been s we continue to demonstrate our commitment to physical retail and opening leading shopping destinations in key regional markets outside of major cities.’
Councillor Lynn Williams, Leader of Blackpool Council, said the Frasers deal was an enormously significant moment for the town centre. She said: ‘After the closure of Debenhams in 2021, we were determined to find the right sort of replacement anchor tenant – one that would have a hugely positive impact on the Houndshill and match our ambitions for the rejuvenation of the wider town centre. Our patience and perseverance have paid off. Frasers group has compelling national brands that will form a vital new anchor and cement our place as a regional shopping destination.”
Blackpool Council has also announced the acquisition of the building occupied by Marks & Spencer, which has entrances on both Church Street and Victoria Street, just a few yards away from the Houndshill. The Council said that this was a strategic acquisition given the prime location of the building and its importance in the ongoing revitalisation of the town centre, with M&S continuing to trade from the store.