Blackpool’s Burtons Biscuits Becomes Part Of The Ferrero Roche Family

CTH, a company affiliated to the Ferrero family from Italy which have brands such as Ferrero Roche, Nutella, Thorntons and Kinder, is to take over Burtons Biscuits which has a major site in Blackpool. CTH is run by Giovanni Ferrero, son of billionaire Michele Ferrero part of the richest family in Italy. Last October CTH also bought Fox’s Biscuits, which has a factory near Kirkham.

Nick Field, Burton’s CEO said: ‘We are delighted to be joining the Ferrero-related company, and look forward to bringing together the businesses’ complementary brand portfolios, high-quality capabilities, management talents and highly skilled workforces which offer a compelling strategic rationale and an exciting future for Burton’s.’

Burton’s employs approximately 2,000 across six manufacturing locations in the UK and generated sales of more than £275m during the past 12 months. It produces some of the best-known brands in the UK biscuit market including Maryland Cookies, Jammie Dodgers, Wagon Wheels, Paterson’s and Thomas Fudge’s. The business has a history in the British biscuit market dating back to 1935.

A spokesperson said there were no immediate plans for change at the Blackppol site and added: ‘The Ferrero-related company plans to maintain and further build Burton’s Biscuits strong brand authenticity, while supporting the company with distribution and expansion to new markets and with new category segment opportunities.’

As part of the transaction, CTH will take over Blackpool’s Mansfield Road production facilities well as factories in Dorset, Edinburgh, Livingston, Llantarnam and the Isle of Arran.

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