With amazing playrooms inspired by The Gruffalo, The Gruffalo’s Child, Zog, The Snail and the Whale, Room on the Broom and The Highway Rat, The Gruffalo and Friends Clubhouse is set to open on Blackpool’s Promenade in May. The £2.3m attraction will bring together six of the best loved stories to create an indoor play adventure. It promises to include engaging play suitable for children under 10, with a toddler play area specifically for those under 3.  The new attraction will be located next to the popular SEALIFE Centre.

In the Gruffalo’s Clubhouse, guests will burst through the pages of some of their favourite stories and into a magical 3D world. From The Gruffalo’s deep dark wood, to Princess Pearl’s castle in Zog, guests will embark on an adventure of imagination, discovery and play as they join their favourite characters.

Developed in partnership with Magic Light and Blackpool Council, the new experience will join Merlin’s seven other attractions in Blackpool including The Blackpool Tower, SEA LIFE Blackpool and Peter Rabbit: Explore and Play.

Kate Shane, Regional Director for Merlin Entertainments, said, ‘We are incredibly excited to bring some of the UK’s best loved children’s characters to Blackpool. Blackpool is the UK’s number one family seaside resort and this latest partnership with a globally recognised brand will provide compelling new reasons for visitors to come to Blackpool.

The Gruffalo and other characters from the world of Julia Donaldson and Axel Scheffler will be amongst brilliant company alongside our already strong cluster of family attractions on the resort, delivered with Merlin’s world-class guest experience.

This significant investment further supports Merlin’s strategic growth plans, bringing further jobs and economic benefit to the local community and wider region.’