Shearings Coaches have been a familiar sight in Lytham St Anne’s for well over a decade. Day trips to our resort were an established and very popular part of the advertised itinerary for the many visitors to the Bay Hotel in Blackpool. However, specialist Leisure Group (SLG), which owns coach and hotel company Shearings, has collapsed into administration. This is blamed on the cancellation of bookings due to Covid-19.
National Holidays and UK Breakaways, which used the Britannia group hotels, such as the Norbreck Castle, also ran weekly visits to Lytham St Anne’s. They are also part of the group that has gone into administration. Britannia Hotels are regularly named and shamed in reviews on TripAdvisor and in 2019 they were rated the worst UK hotel chain for the seventh year in a row.
Travel trade organisation Abta said more than 64,000 bookings have been cancelled and more than 2,500 jobs lost.
This collapse of this major operator has brought in question the future of other coach companies, such as Alfa Travel, which advertises holidays at the Monterey Beach Hotel on the North Promenade in St Anne’s and David Ogden Travel, which uses the Inn on the Prom. David Ogden has personally placed this message on his website:
‘You will be aware that, as with you, we are experiencing unprecedented circumstances with the effects of Covid-19. The most important aspects of it are, that you stay safe and stay well so that you can look forward to the time when we all can return to some sort of normality. Many of you have had your Holiday postponed or cancelled and have transferred to other Holidays and I would like to personally thank you for your continued support, but, this is a personal message to all, that I trust that our strong faith and belief will keep you well and will see us all through this terrible time and we can all look forward to being together, with friends in the very near future.’