Reality TV Star and social influencer Charlotte Dawson has had a social media post banned by the Advertising Standards Authority (ASA) after repeated warnings that rules over ad disclosure were being broken. An Instagram reel from Les Dawson’s 29 year old daughter promoted her own ‘Dawsylicious’ tanning products in a marketing post – but the post was not labelled as an ad.
The ASA said: ‘We told Charlotte Dawson to ensure that she made clear the commercial intent of her posts in future and that her ads were obviously identifiable as marketing communications, for example, by including a clear and prominent identifier such as ‘#ad’ at the start of the post.’
Charlotte’s representative said she did not think it needed to be labelled an ad because it was her own product. However, Charlotte had been issued with a similar warning from the Advertising Standards Authority in July over a series of Instagram posts promoting a make-up brand.