The Primark store in Blackpool is one of the chosen 25 stores across the North West of England, Yorkshire and North Wales, which now allows customers to shop online from an extensive range of kids’ products, before collecting in their nominated store on their chosen day. The Preston store is also on the list.
Customers will be able to select from over 2,000 lines, across baby, kids and decorative nursery products and toys, with hundreds of new items exclusive to Click + Collect. This includes essentials such as multipacks of bestselling products, as well as new items from Primark’s licence partners, such as Disney, larger nursery decor and toys.
After browsing online and adding items to a virtual shopping basket, customers can choose a day to collect, up to seven days ahead, from their chosen store. Orders will be available for collection from two days after they have been placed with a £15 minimum order value and no delivery charge. Customers will be able to collect their order from a dedicated Click + Collect desk and pay for any other items they’ve picked up in store.
The trial is also looking to minimise excess packaging on the product, using paper wrap bands wherever possible. All orders will be delivered to store in brown paper packaging or cardboard boxes sealed with paper tape (and paper void fillers if required) featuring the new Click + Collect branding and can be easily recycled at home after use.
Primark UK Retail Director, Kari Rodgers, proudly announced, ‘It’s a very proud moment to see Click + Collect go live in 25 of our stores, including the five in Lancashire. Our new Click + Collect service complements our stores, bringing customers more choice with even more convenience, while continuing to offer them the great style and incredible value they already love and expect from Primark. We love our stores, and we really believe that Click + Collect will help to bring more people to the high streets and shopping centres in which they’re located, benefiting everyone in the community.’
However, the launch has proved to be immensely popular – and the site crashed this morning (Monday 14th November). A Primark spokesperson said: ‘It’s been great to see so much interest in the launch of our new Click + Collect trial. We’re aware that some people have had issues accessing the website this morning and we’re working hard to address this to ensure that everyone can access and browse the site easily.’