Luca Vettese, 29, of Notarianni Brothers in Blackpool, has scooped the prestigious national ‘Guido Morelli Rising Star’ award from the Ice Cream Alliance, the trade body for the UK’s £1.4 bn per year ice cream industry.
‘I feel very proud to have won such an incredible award,’ Luca proudly commented. ‘It’s just wonderful to receive such recognition from experts in our industry. The Morelli family are ice cream royalty to me so to win The Guido Morelli award is a real pinch me moment.’
Notarianni’s was set up in Blackpool by Luigi Notarianni who emigrated to the UK at the beginning of the 20th Century. He opened a shop on Central Promenade that quickly became extremely popular with residents and visitors alike. The business was doing so well that the family decided to open up a second parlour on Waterloo Road, circa 1937 – and this is where the family still trades today.
Luca has been working in the business since before he could walk: ‘My dad would have me as baby in a highchair next to the till! But I have been full time in the business since the age of 16. I love the family tradition and the history that we have as a business. It makes us immensely proud. As well as the business side being generational it’s also the same for our customers. Grandparents would bring their grandkids for ice cream and now in turn they bring their kid. It’s a very, very special thing for me.’ Today, the third and fourth generations of the family still run the business.
What plans does Luca have for the future? ‘The plan is to just keep working hard, make sure we keep our high standards and quality and hopefully one day pass it down to the next generation of our family.’
For more information on Notarianni Brothers visit: www.notarianni.co.uk
The Guido Morelli Rising Star award is announced annually by the Ice Cream Alliance (ICA), the UK’s ice cream industry trade association. The Rising Star award was created in 2014 in memory of ICA Past President, Guido Morelli, a member of the family that runs the eponymous world-famous Irish ice cream company. It recognises young talent, or someone new to the industry, who is going to make their mark.
‘Luca Vettese is a very worthy winner of one of the most prestigious awards in the ice cream industry,’ commented Zelica Carr, ICA CEO. ‘We will watch the progress of his career with great interest.’
For more information on the ICA visit: www.ice-cream.org